Tapping into the Russian tourist market

On April 8, the Quang Ninh Department of Culture, Sports and Tourism organized a tourism promotion and networking program connecting local tourism businesses with Fun and Sun Vietnam Co., Ltd. - a travel agent specializing in the Russian market.

Delegates watch a video on Quang Ninh’s tourism potential.
Delegates watch a video on Quang Ninh’s tourism potential.
At the working session, Quang Ninh enterprises introduced their distinctive tourism potential, along with a wide range of high-end facilities and premium services. Discussions also focused on enhancing air connectivity and developing tailored tourism products linked to the province’s signature destinations, particularly Ha Long Bay, a UNESCO World Natural Heritage Site, and Yen Tu, a UNESCO-recognized cultural heritage site. In addition, enterprises explored ways to further enrich traditional cultural experiences, promote island-based tourism routes and expand high-end resort offerings across the province.
Representatives of the travel company also shared insights into the characteristics of the Russian tourism market, including visitor preferences and traditional destinations favored by Russian travelers in Viet Nam. Both sides expressed their intention to develop new and appealing tour programmes tailored to market demand, with the aim of strengthening promotion efforts targeting Russian tourists.
In the coming period, Quang Ninh province plans to host famtrip and presstrip delegations, along with Russian KOLs, to conduct market surveys and explore local destinations and tourism services. These activities are expected to further promote Quang Ninh’s culture, tourism, and people to Russian people and tourists.

By Hoang Quynh

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