Photos shared by visitors at check-in spots featuring international cruise ships at Ben Doan and at the Quang Ninh Museum show that these locations not only attract tourists but also help organically promote the destination’s image.
In fact, large-scale developments are not always necessary. Sometimes, a well-framed view or a thoughtfully designed space is enough to create strong appeal. The Ben Doan area is a case in point. Whenever international cruise ships dock, it turns into an impressive visual backdrop. Images of large vessels anchored against open sky and blue waters, combined with the area’s spacious surroundings, are widely shared on social media, drawing more visitors who come to take photos and experience the scene.
The Quang Ninh Museum, meanwhile, illustrates the appeal of an iconic architecture. Visitors are drawn to capturing striking images with its reflective black glass facade overlooking the bay and its visually distinctive glass staircases. Many also enjoy a relaxed experience while taking photos with ice cream bars featuring images of the museum. This combination of architecture, visitor experience and emotional resonance has made the site a familiar check-in spot, reinforcing its status as a must-visit stop.
Beyond established locations, Quang Ninh holds significant potential to develop additional iconic check-in spaces. From scenic viewpoints overlooking the bay along coastal roads, to installations such as traditional three-panel red sailboat, seaside lighthouses, light-based attractions for night-time tourism, and seasonal butterfly flower gardens at Sun Elite City (Bai Chay), these emerging “visual touchpoints” continue to enrich the overall visitor experience.
By Ta Quan
