Businesses in Quang Ninh are helping drive tourism growth by investing in new attractions, expanding visitor experiences and improving service quality. Their efforts are strengthening the destination's appeal, earning national and international recognition and supporting year-round, sustainable tourism development.
Tourism, a key economic driver in Vietnam's northeastern Quang Ninh city, continues to grow as businesses invest in new attractions, diversify visitor experiences and improve service quality.
Quang Ninh welcomed approximately 18.8 million visitors in the first nine months of 2026, according to the city's Department of Culture, Sports and Tourism.
Local tourism businesses have played a major role in that growth, expanding their operations and introducing new products and services to make Quang Ninh a more attractive and competitive destination.
Expanding tourism experiences and services
Among the companies investing in new tourism offerings is T&Y Group, a hospitality business specializing in restaurants, hotels and event services.
Over the years, the company has expanded its operations to include dining, accommodation, weddings and event planning. It currently operates five restaurants and two hotels, employing more than 300 people.
Seeking to attract visitors throughout the year and diversify Quang Ninh's tourism offerings, T&Y Group recently opened the SeaBay Ha Long Event Center. The new venue provides space for large conferences, seminars and other events, catering to growing demand for professional event facilities.
SeaBay Ha Long has already hosted several events associated with Miss World 2026 and the Quang Ninh regional round of the 2026 Vietnam Private Economic Forum. Dang Van Toan, co-founder and business director of T&Y Group, said the company remains focused on developing new services that better meet visitors' changing needs.
"We are constantly thinking about how to create new products and services that better meet the needs of visitors to Quang Ninh", Toan said. "That was also the motivation behind our investment in the SeaBay Ha Long Event Center”.
He said the company plans to continue improving service quality and developing new tourism products to support the local tourism industry's growth.
Other businesses are building on the distinctive appeal of individual destinations by combining accommodation with entertainment, recreation and immersive experiences.
On Cai Chien Island, Dau Rong Resort, developed by Lam Ngoc Duong Group, has adopted a model that combines resort accommodation with recreational activities and modern visitor experiences, particularly those appealing to younger travelers.
The approach earned Dau Rong Resort the title of "Leading attraction for young travelers" at the 2026 VITA Awards, an annual national tourism awards program organized by the Vietnam Tourism Association.
Do Quoc Vuong, general director of Dau Rong Resort, said the award recognizes the resort's efforts to invest in new products and improve service standards.
He said the recognition would encourage the resort to continue introducing new experiences for a wider range of visitors, including young travelers, families and guests of different age groups.
Industry recognition strengthens Quang Ninh's appeal
Dau Rong Resort is among a growing number of tourism and hospitality businesses in Quang Ninh receiving recognition through national and international awards.
At the 2026 World Travel Awards, Van Don International Airport and Ha Long International Cruise Port were among the destinations and facilities honored.
Meanwhile, the 2026 ASEAN Tourism Awards recognized Co To Special Zone, Legacy Yen Tu - MGallery resort and Royal Ha Long Hotel, highlighting the diversity of Quang Ninh's tourism offerings.
The awards reflect broader efforts by local businesses to improve service standards, develop distinctive tourism products and strengthen the destination's appeal to domestic and international travelers.
As visitor expectations continue to rise, tourism businesses across Quang Ninh are placing greater emphasis on innovation, service quality and experiences tailored to different markets.
Their investments and efforts to diversify tourism offerings are helping Quang Ninh strengthen its competitiveness, attract visitors throughout the year and pursue more sustainable tourism growth.
