The “Quang Ninh Autumn Colors 2026” OCOP Fair, featuring 200 booths showcasing local products, regional specialties and traditional foods, will open Nov. 10 in Quang Ninh city, aiming to boost consumer spending and promote tourism.
OCOP stands for One Commune One Product, a Vietnamese government program that supports the development, branding and marketing of distinctive local products. The initiative helps rural producers, cooperatives and small businesses improve product quality, expand market access and increase the value of locally made goods.
The six-day fair will run through Nov. 15 at the Quang Ninh Planning, Fair and Exhibition Palace, bringing together businesses, cooperatives, manufacturers and small retailers from Quang Ninh, other parts of Vietnam and neighboring countries.
The event is part of activities marking the 90th anniversary of the mining workers' movement and Vietnam's coal industry, commemorated on Nov. 12. It also supports national and local campaigns encouraging consumers to buy Vietnamese products and use locally provided goods and services.
Local specialties and international products on display
Of the 200 booths, 119 will showcase OCOP products and other specialties from communes, wards and special administrative zones across Quang Ninh.
Another 50 booths will feature OCOP products and regional specialties from other provinces and cities in Vietnam, as well as international participants.
Businesses from three northern Lao provinces will operate five booths, while 16 booths will promote tourism destinations, travel services and local attractions. The remaining 10 will offer traditional foods and regional specialties.
The fair is expected to give producers and cooperatives opportunities to introduce their products to new customers, expand distribution networks and strengthen their market presence.
Connecting shopping with tourism
A key feature of this year's event is its focus on combining trade promotion with tourism, giving visitors opportunities to discover local products while exploring Quang Ninh's attractions.
Organizers are working with travel agencies, hotels, restaurants and tourism businesses to promote the fair to domestic and international visitors.
Promotional materials in Vietnamese and English will provide information about participating businesses, product quality, production processes and suppliers.
Travel companies are also being encouraged to include the fair in sightseeing and shopping itineraries, along with a visitor attraction on the ground floor of the Quang Ninh Planning, Fair and Exhibition Palace.
At the tourism booths, visitors will be able to explore travel packages, accommodation options and local destinations, helping them plan trips and discover more of what Quang Ninh has to offer.
Livestream shopping to reach wider audiences
The fair will also bring in social media content creators, known in Vietnam as key opinion consumers, or KOCs, to promote products and services through livestream sessions on TikTok and Facebook.
The creators will introduce products, share their experiences and interact with online audiences, helping local businesses reach potential customers beyond the fair.
The digital promotion is also expected to raise awareness of Quang Ninh's tourism services and regional specialties among domestic and international audiences.
Expanding opportunities for local businesses
Beyond direct sales, the fair aims to strengthen connections among producers, retailers, tourism operators and service providers.
By combining local products, regional cuisine, tourism experiences and digital marketing, organizers hope to create new business opportunities while promoting Quang Ninh's cultural identity and attractions.
The “Quang Ninh Autumn Colors 2026” OCOP Fair will run from Nov. 10 to 15 at the Quang Ninh Planning, Fair and Exhibition Palace.
