Building tourism around a series of cultural events

The cultural depth of sacred Yen Tu, the lively culinary atmosphere in Bai Chay, and vibrant fairs and highland cultural festivals are creating an attractive series of experiences, extending Quang Ninh’s tourism appeal around Vietnam Culture Day on November 24.

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Visitors have the opportunity to join cultural and sporting events while exploring the scenic beauty of Yen Tu.

Amid the mild autumn weather, Yen Tu has become an appealing destination with the “Yen Tu - Meditative Autumn Colours 2026” series. Alongside pilgrimage journeys, visitors can welcome the sunrise at Dong Pagoda peak, go cloud hunting, practise meditation, enjoy “Melodies of Yen Tu”, sample vegetarian cuisine or explore Dao Thanh Y culture at Lang Nuong. A fixed activity schedule allows visitors to proactively explore nature and Truc Lam culture. Building on these regular experiences, Yen Tu will also host the “Yen Tu Chess King” tournament, the “Best Presenter on the Yen Tu World Heritage Site” contest and the Yen Tu Heritage Marathon in late November.

Leaving the tranquillity of the sacred mountain, visitors can experience the lively culinary atmosphere of Bai Chay. The Quang Ninh Food Festival 2026 is scheduled for November 20-24 at Vui Fest Night Market in Sun Marina Ha Long urban area, with around 150 booths. Visitors can watch chefs prepare squid cakes, learn the stories behind local dishes, enjoy tea and watch art performances. Linked with the night market and entertainment services by the bay, the festival adds another evening attraction and enriches sightseeing and resort itineraries.

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Visitors explore and shop for local specialties at the “Quang Ninh Autumn Colours 2026” OCOP Fair.

Alongside cuisine, large-scale sporting events continue to attract visitors during the autumn-winter season. The Ha Long Heritage International Marathon 2026, with the main race taking place on November 22, is expected to draw around 18,000 runners. Routes along the bay offer a sporting experience amid beautiful scenery. For participants travelling from afar, the race can also become a holiday with family and friends, generating additional demand for accommodation, dining and exploration in Ha Long.

The colours of culture also spread to localities through activities carrying their own distinctive identities. The Tay Then Heritage Festival “Then Melodies on the Border” on November 21-22 in Binh Lieu commune features Then singing lessons, introductions to the tinh lute and Tay cuisine; the Ba Che Highland Market on November 13-14 at Ba Che Market showcases folk songs, folk games and local products. At the Cam Pha Workers’ Cultural House, the “Return to Memories” programme on November 14-15 recreates Mining Area life through music, memorabilia and cuisine. The OCOP fair “Quang Ninh Autumn Colours” on November 10-15 in Ha Long ward, film week and book festival provide further options. The period is expected to feature 19 city-level activities and 54 local activities.

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A vibrant series of cultural and sporting activities across localities at the end of the year adds to Quang Ninh’s tourism appeal.

This appeal becomes even more valuable when cultural events are connected into complete itineraries. Visitors attending programmes in Yen Tu can stay longer for resort experiences and exploration of Truc Lam culture, while those coming to Ha Long can combine the book festival and culinary events with a visit to the bay. When businesses announce schedules early, design suitable tours and coordinate organisation, events can increase demand for accommodation, dining, transport and shopping. In highland areas, hands-on cultural activities also create opportunities for artisans and local households to benefit directly.

By Ha Phong

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