By capitalizing on their unique cultural heritage and magnificent natural landscapes, mountainous communes in Quang Ninh are emerging as vibrant tourism destinations. This shift not only boosts local socio-economic development but also supports the preservation of ethnic cultural identity.
Quang Ninh has recently become more than just a summer beach getaway. Winter now draws travelers to the highlands, where majestic scenery and rich cultural traditions offer refreshing new experiences. Many communities have skillfully transformed their natural beauty and authentic lifestyles into distinctive tourism products that reflect local identity.
Blessed with spectacular terraced rice fields, a cool climate, expansive white camellia forests, and hillsides covered with winter reeds, Luc Hon commune is also home to the cultural heritage of the Dao, Tay, and San Chi people. In order to showcase these strengths, the commune has formed Then singing clubs, launched trekking tours across terraced fields and Mount Cao Xiem, and encouraged residents to renovate traditional houses into warm, welcoming homestays.
Annually, the So Flower Festival in Dong Long hamlet becomes a major highlight, an event where visitors can enjoy traditional games, local cuisine, OCOP specialties, and colorful ethnic culture.
“Catching up with the trend of community-based tourism, my family decided to turn our home into a homestay. Visitors love joining everyday life here, cooking traditional dishes, listening to Then singing, harvesting rice, or bathing with herbal leaves. These experiences bring tourists and locals closer while helping preserve our cultural values. This winter, our homestay is fully booked”, said Ly Hong Cong, a resident at Ban Cau hamlet.
During the golden harvest season, terraced fields in Binh Lieu, Luc Hon, Hoanh Mo, and Tien Yen shine like nature’s artwork. Snow-white reed flowers bloom along winding mountain roads, a breathtaking scene that attracts countless photographers and nature lovers alike.
Meanwhile, Khe Phuong hamlet in Ky Thuong commune, once known as one of Quảng Ninh’s most remote areas, is undergoing a remarkable transformation. With the launch of Am Vap Farm in 2021, tourism has become a new livelihood for the Dao ethnic community. Surrounded by pristine forests, cool streams, and traditional stilt houses, visitors can immerse themselves in the refreshing mountain air, discover local customs, and savor seasonal dishes grown right on the farm. All service staff are local residents, turning tourism into a source of renewed vitality for the village.
Developing tourism in tandem with the New Rural Development Program not only brings visitors closer to nature but also elevates the value of agriculture and rural craftsmanship. It encourages digital transformation, from online marketing to cashless payments, helping local destinations reach wider audiences and provide more professional services.
By actively integrating intangible cultural heritage into tourism products, mountainous communities are offering travelers meaningful ways to explore and appreciate the rich cultural mosaic in Quang Ninh province.
