Boosting tourism through cultural industry products

Moving beyond the organization of small-scale entertainment events, Quang Ninh is gradually positioning large-scale music concerts as a new development pathway for its cultural industry.

The "2026 Countdown" Concert attracted 50,000 spectators, making it the largest music event ever held in Quang Ninh. Its success has shown that Quang Ninh is perfectly capable of organizing mega cultural and artistic events. In the fourth quarter of 2025, three large concerts organized by the province drew over 110,000 people, many of whom came from different provinces and cities nationwide. If  organized on a regular basis with high quality and under a distinctive Quang Ninh brand, these large-scale artistic programs will become appealing cultural tourist products, helping prolong visitors’ stay and increase tourism spending.

By Nguyen Trang