Programme to promote tourism brand through films

A programme to develop Vietnamese tourism brand through cinema in 2023 will take place in the central coastal province of Khanh Hoa from June 16-18, according to the Ministry of Culture, Sports and Tourism.

Jointly organised by the ministry and Khanh Hoa province, it aims to create a bridge between businesses with those working in the film industry and the locality, thus contributing to promoting the Vietnamese culture and tourism in general, and landscapes and economic potential of Khanh Hoa in particular.

This is also a good opportunity to promote the public-private partnership model, develop tourism through cinema, and attract more domestic and international tourists.

Within the framework of the programme, there will be a photo exhibition, film screenings, a forum on tourism and cinema connectivity, a gala dinner, and an investment promotion conference.

A concert will be broadcast live on VTV1 channel of the Vietnam Television, with the participation of Vietnam’s renowned singers.