In the 2019 tourism development plan, Tien Yen district has strived to develop tourism sector in association with preserving and promoting cultural values, especially traditional cultural values; step by step turn tourism into an important economic sector of the district in an attempt to create more jobs and increase incomes for local people. In order to gain this goal, the district has focused on developing OCOP products.
Over the past years, the district of Tien Yen has actively organized and participated in trade promotion programs in order to advertise its OCOP products to customers not only in Quang Ninh but also in other provinces and cities across Vietnam. It is reported that only in 2018, to introduce Tien Yen OCOP products to tourists, Tien Yen joined many fairs and events including the OCOP Spring Fair; OCOP Fair of Northern provinces; the fair welcoming the Quang Ninh Cultural and Sports Week for the Ethnic Groups in the Northern region; the Cherry Blossom and Yen Tu Yellow Apricot Flowers Festival; the Vietnam – China International Trade Fair, etc..
Tien Yen has 22 production units joining the OCOP programs with 14 qualified products. Of which, Tien Yen chickens; Tien Yen honey, eggs and pork are the four branded products.
Aiming at gaining effectiveness in advertising OCOP products to the tourists, the District People’s Committee of Tien Yen has put high priority on the products’ quality. In 2018, trial work started in labelling all products introduced in the OCOP programs with electronic stamps for traceability. Many of new technologies were applied in production. It has colloborated with scientists working at the Central Vegetables and Fruits Research Institute or the Institute of Natural Products Chemistry… to apply new technologies in raising values and quality of its OCOP’s quality.
In 2019, not only continuing raising the quality of products but also intensifying product promotion to the consumers provincewide and nationwide will be highly concerned by the District aiming at building Tien Yen’s unique tourism products.
By Huệ Linh
