Developing production material areas, transferring technological advance, using intellectual property rights, labels, packages, barcodes, as well as products traceability have been outstanding results of the application of sciences and technologies in building brands and developing OCOP products since 2010.
OCOP program always targets to develop products in line with improving the competitiveness of OCOP products. In particular, building products' brand as a fundamental to improve their quality is always a priority.
Accordingly, the projects are implemented comprehensively and synchronously from the concentrated production areas (raw material areas), building. The application of advanced production techniques is transferred according to advanced processes to ensure food hygiene and safe. Particularly, professional units have attached great importance to establishing intellectual property rights, labels, packaging designs in order to develop production and expand markets. There are many products that become famous OCOP products, such as: Phuong Nam early ripening litchi, Dong Trieu custard apples, Ha Long grilled chopped squid, Cai Rong fish sauce, Co To squid ... After that products and product brands have been handed over to the locality for management and continue to develop.
One of the important highlights in developing the brand and improving the quality of the OCOP products is that numerous new technologies have been applied into manufacturing and processing the OCOP products. As a result, many problems in production technology have been tackled.
Besides, consulting to apply sciences and technologies in producing OCOP products has also been constantly enhanced. The Department of Science and Technology often works with local production units to instruct them how to register for protecting trademarks, goods labels, packaging designs, barcode, ... in an effort to raise the reputation of the OCOP products. The survey and application of sciences and technologies in developing OCOP products are also paid with much attentions, such as: Sweet potato wine production technology (in Hai Ha district), Dong Trieu custard apples intensive farming or the hi-tech application in growing orchid in Hoanh Bo district, etc.
In short, the application of sciences and technologies has contributed to creating brand and improving the quality of OCOP products, which are highly appreciated by consumers. Thanks to the science and technology application in OCOP products manufacture, a larger amount of OCOP products have met high standards of the Vietnam's leading retailing supermarkets network like Big C and Vinmart, etc.
Translated by Hue Linh
