The 7-year journey of implementing the OCOP program has created a special brand of Quang Ninh. Not only transferring from the quantity to the quality, but also investment in packaging designs or trade promotion has been paid much attentions, thereby producing hi-quality products with a certain foothold in markets.
In the first 6 months of the year, the Provincial OCOP Steering Committee has tested and approved 78 products that meet the OCOP program requirements, an increase of 250% compared to the target of 2019. Appraisal is strictly adhered to, from reviewing records to appraising sample products, inspecting production facilities which ensure standards. As a result, the total number of products under OCOP program is 402 products, including 138 products satisfying 3 - 5 star standards.
In addition, the OCOP Provincial Steering Committee has strengthened OCOP brand management, completed the issuance of the right to use OCOP-QN for 100% of OCOP products that meet 3-star standard of 14 localities. To date, nearly 80% of products joining OCOP program have been put with e-stamps or barcode. The stamp of origin counter has partly contributed to affirming the brand reputation of OCOP products, preventing them from being copied or poor quality goods and creating trust for consumers.
With the year's working theme of "Trade promotion of OCOP products", the Provincial OCOP Steering Committee, relevant departments and localities have implemented many effective activities such as organizing training courses, on trade promotion of OCOP products; district and provincial-level fairs. Especially, after each fair, a number of enterprises have signed contracts to regularly supply products with partners outside the province; or in some international fairs, Quang Ninh's OCOP products have been imported by some Lao companies to introduce in their country.
In order to further affirm and improve the quality of OCOP products, the Provincial OCOP Steering Committee has asked the production units to overcome the shortcomings and limitations, as well as focus on upgrading packaging and labels of OCOP products; at the same time, the poor quality or undeveloped products will be excluded from the OCOP program.
Translated by Hue Linh
