Quang Ninh is stepping up efforts to turn its rich cultural and natural heritage into a driver of tourism growth, with autumn and winter promotions aimed at attracting 23.5 million visitors in 2026.
Visitors to Quang Ninh will have more opportunities to explore its natural wonders, cultural heritage and local traditions as the northeastern Vietnamese city rolls out new tourism experiences and autumn-winter promotions.
The city's tourism campaign combines cultural, sporting and entertainment events with new travel experiences, giving visitors more reasons to explore Quang Ninh beyond its best-known attractions.
At the heart of the campaign is the “Two heritage sites, One destination” strategy, which brings together Ha Long Bay and Yen Tu, two of Quang Ninh's most prominent heritage destinations.
The initiative aims to offer travellers a richer experience, combining the natural beauty of Ha Long Bay with the cultural and spiritual traditions of Yen Tu.
Visitors looking for more ways to experience Quang Ninh's coastal scenery can also explore Bai Tu Long Bay, where tourism activities are expanding to include more overnight stays on the water.
At Yen Tu, a series of events themed “Yen Tu - Autumn colours of Zen” will offer visitors opportunities to experience the destination's peaceful autumn atmosphere and cultural traditions. The programme is expected to help Yen Tu attract around 2.7 million visitors this year.
Beyond these major attractions, Quang Ninh has more than 600 historical and cultural sites and over 360 intangible cultural heritage assets, offering considerable potential for diverse travel experiences.
The city is working to connect these attractions through tourism routes and packages, making it easier for visitors to explore multiple destinations and experience local culture during their trips.
Community-based tourism is another priority, offering travellers closer connections with local people, traditional customs and everyday life while helping residents earn income from tourism.
These efforts are designed to give visitors a wider choice of activities, from scenic bay cruises and cultural exploration to community experiences, while encouraging longer stays and greater spending across local destinations.
Quang Ninh's tourism industry has maintained strong growth. During the first ten months of 2026, the city welcomed more than 20.3 million visitors and generated over 61.3 trillion Vietnamese dong in tourism revenue, an increase of around 27% from the same period last year.
With more seasonal events, new tourism products and stronger connections between destinations, Quang Ninh aims to make its cultural and natural heritage more accessible to travellers while supporting local communities and sustaining tourism growth.
