From “Then” singing and traditional homes to the cuisine and customs of the Tay, Dao and San Chi ethnic groups, Luc Hon commune is gradually incorporating local culture into tourism products, creating greater appeal for visitors while generating livelihoods for local residents.
Many cultural values are gradually being transformed into tangible visitor experiences, most clearly in Ban Cau village. Here, the Tay cultural space, with traditional homes, cuisine, handicrafts and community activities, has been selected as the core. Through the project to enhance the capacity of ethnic minority communities to participate in tourism development, with support from JICA, Ban Cau continues to receive attention in developing and refining community-based cultural experiences.
In the first seven months of 2026, Ban Cau welcomed 17 tour groups, including 11 groups of fewer than 20 people and six groups of more than 20. Luc Hon commune organised training in tourism operations, homestay management and promotion on digital platforms, while maintaining 29 cultural, arts and sports clubs. A “Then” singing and “tính” lute class with 28 students has also contributed to preserving local heritage.
Tourism development is not limited to Ban Cau, with the tourism space continuing to expand. The 2026 Luc Na Communal House Festival attracted around 5,200 people over one week, meeting spiritual needs and introducing “Then” singing, “tính” lute performances, traditional games and ethnic sports. Cao Xiem Mountain has been surveyed to refine a trekking product, with a pilot tour attracting 150 participants over two days. Terraced fields, Dong Long “sở” (tea-oil camelllia) forests, the Golden Season Festival and the so Flower Festival are also being further studied and developed by Luc Hon commune into seasonal tourism products that connect landscapes with culture, agriculture and cuisine.
To avoid fragmented development among destinations, Luc Hon commune has strengthened connections with businesses and travel companies to conduct surveys and develop programmes, initially forming two linked tours and routes. Luc Na Communal House now has a QR code introducing the destination, while an online travel guide is being developed. Through these efforts, local attractions are gradually being connected into a chain of experiences, giving visitors more reasons to stay longer.
With efforts from the entire local political system, overall results have shown positive signs. In the first seven months of 2026, Luc Hon commune welcomed around 65,200 tourist arrivals and generated nearly VND 17 billion in tourism revenue. Seven cultural and tourism programmes and events attracted around 38,000 participants. The commune currently has six homestays and 22 food and beverage establishments serving tourists.
