OCOP products labeled stars to have quick and sustainable access to the market

In order to meet consumers’ demand and gradually help products get footholds in the market, enterprises, co-operatives, and producers involved in OCOP program have improved the quality of products.

Bao Khang's dried cordyceps fibre is 3-star OCOP product
Bao Khang's dried cordyceps fibre is 3-star OCOP product

Quality of products is one of key factors that make OCOP products to get firm footholds in the market. Realizing this reality, enterprises, co-operatives, and producers doing business in OCOP have taken initiative in diversifying types of products, improving the quality, bettering package designs, and enhancing promotion to brings the products to the consumers.

From unknown producers, food establishment Bao Khang has now become a popular name with such a number of products from cordyceps as cordyceps wine, cordyceps fibre, cordyceps powder…

In order to meet demanding markets, in 2018, the establishment changed its package design and applied software to automatically scan and check bar code, date of production, and expiry date instead of printing them. Furthermore, it has invested in sterilized rooms, steam sterilizers, sterilized dryers…

In the 4th Quang Ninh OCOP Evaluating and Ranking Completion, cordyceps wine and dried fibre cordyceps mushrooms were ranked 3 stars.

Ba Che's honey displayed at the Northern OCOP Fair - Quang Ninh 2019
Ba Che's honey displayed at the Northern OCOP Fair - Quang Ninh 2019

Meanwhile, 188 Green Farm under 188 Mao Khe Trade and Construction Investment Joint-stock Company has applied advanced technology into vegetable cultivation. Accordingly, all kinds of vegetables are planted on holed racks in line with hydroponics techniques. These racks are installed in net houses with roof, fans, water filters…Spinach, choy sum, and 3 types of lettuce have been ranked 2 stars. 

Whenever OCOP evaluating and ranking competition is held, Quang Ninh has more OCOP products meeting requirements of Provincial OCOP Program Evaluating and Ranking Criteria. Quang Ninh now has 196 products ranked 3-5 stars, including 8 products of 5 stars, 62 products of 4 stars and 126 products of 2 stars.

Translated by Quynh Trang
 

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