Pham Thi Dan Chi becomes Quang Ninh's Cultural Brand Ambassador

Pham Thi Dan Chi, a contestant from Uong Bi city, emerged as the winner of the prestigious title of Quang Ninh's Cultural Brand Ambassador during the final round of the contest held on December 30, 2024.

The contest, organized by the Department of Culture and Sports, aimed to find a cultural brand ambassador to promote the cultural, human, and tourism values of the province.

It, which lasted nearly a month, attracted various contestants of various ages from organizations across the province. In the preliminary round on December 20, each contestant created a 3-5 minute video introducing themselves and sharing knowledge about Quang Ninh. Ten outstanding contestants were selected for the final round.

In the finals, contestants competed live on stage across three sections: introductions, talent showcases, and cultural ambassador presentations. Their diverse talents ranged from singing, dancing, and acting to profound the cultural knowledge of Quang Ninh. 

This role of a cultural brand ambassador aligns with Quang Ninh’s broader strategy to harness its cultural identity as a driver for economic and social growth. Dan Chi’s ambassadorship is expected to elevate the province's profile and inspire future cultural initiatives, making Quang Ninh a beacon of creativity, tradition, and progress.

Her success underscores the province's commitment to preserving and celebrating its cultural legacy while fostering innovation and modernity.

Quang Ninh is renowned for its rich and diverse cultural heritage, which reflects the vibrant history, traditions, and unique identity of the province. Located in northern Vietnam, it is often referred to as a cultural and tourism hub due to its impressive blend of natural wonders and cultural landmarks.