Diversifying visitor markets

To diversify its international visitor markets while continuing to enhance its traditional markets, Quang Ninh’s tourism sector is strengthening connections and expanding international markets and developing tourism products tailored to the needs of different markets.

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A delegation from the Nachi-Katsuura Tourism Organization of Japan surveys cruise services on Ha Long Bay.

Through connections with the Nachi-Katsuura Tourism Organization of Japan, the Quang Ninh Tourism Association is expanding opportunities for cooperation, business networking and international visitor exchanges. Given the similarities between the two destinations in terms of marine and mountain resources, hot springs and cultural heritage, these is considerable potential for both sides to develop joint tourism products and promote Quang Ninh destinations, from Ha Long Bay to Yen Tu, more widely in the Japanese market.

Alongside efforts to connect with international markets, many tourism and service businesses are also focusing on designing products tailored to different visitor segments. In addition to traditional international markets such as China, South Korea, Europe and North America, Quang Ninh is expanding into new markets including Russia, Japan, the Halal tourism market, India and Southeast Asia.

By Nguyen Thom

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