Co To boosts water-based tourism experiences

Co To island has currently focused on developing water-based tourism products and services. This strategy not only caters to the rising demand for unique experiences but also helps elevate the island’s brand, setting it apart on Vietnam’s coastal tourism map.

Known for its pristine landscapes, powdery white beaches, picturesque islets, and refreshing climate, Co To has become a familiar name among travelers in recent years. Yet much of its potential remains underutilized, with some unregulated services creating negative impressions.

At the same time, interest in adventure and water activities has surged, especially among younger visitors. In July 2025 alone, the island welcomed over 129,000 tourists. Travelers have come here not just to swim and sightsee but also to enjoy jet skiing, parasailing, island-hopping, and snorkeling.

“Water-based tourism is now seen as a flagship product to enhance Co To’s appeal, competitiveness, and visitor experience,” said Ngo Thi Minh Sao, Deputy Head of the Office of Culture, Tourism, and Science-Technology of Co To.

 A pilot program for water sports and island tours has already rolled out, offering activities such as jet skiing, parasailing, kayaking, and paddleboarding at hotspots like Van Chay, Hong Van, Vung Tron, Ba Chau, and small Co To.

Also, Co To has launched regulated island-hopping routes, including the “Three-island tour” (Small Co To, Ca Chep islet, Su Tu islet) and excursions to Tran island, creating a more connected marine tourism network.

Efforts are also underway to raise service quality at Hang Van and Van Chay beaches, while tackling spontaneous, unregulated sites such as Love beach. Key highlights include guided snorkeling, kayaking, paddleboarding, and sunset canoeing which are managed under strict safety and environmental standards.

Inter-island operators are required to meet legal, technical, and environmental benchmarks. The district is also testing “Net zero tours”, linked with its “Plastic-free district” initiative, aimed at reducing emissions across transport, lodging, and leisure activities. This model is well-suited for the environmentally sensitive nature of marine tourism.

Co To has identified water-based tourism and island tours as its core products. Development will focus on four areas: diversifying offerings (marine sports, night-time economy, island tours), upgrading infrastructure (passenger ports and docks), tightening regulations (safety, pricing, environmental controls), and building skilled human resources (lifeguard training, international-standard guides for diving and water sports).

Looking ahead, Quang Ninh province plans to establish a marine reserve around Tran island to ensure sustainable resource management and foster eco-tourism, making a significant contribution to the development of Co To a green, safe, and experience-rich island hub.