Forum highlights digital content creation and rights protection

The Vietnam Digital Communication Association (VDCA) and the digital television network VTC jointly held a forum on April 24 on digital content creation, digital rights protection and digital advertising.

The event gathered over 300 delegates and speakers, including representatives of relevant ministries and agencies, policymakers, experts and digital content enterprises, to discuss difficulties as well as measures to promote the development of the digital content industry.

In his opening remarks, VDCA Vice Chairman Vu Kiem Van said the advent of digital platforms in recent years has changed the way audiences access and consume content, with a shift from traditional means such as TV, radio, and print newspapers to the digital space.

To stay on top of the current trend, digital content producers must shift their thinking towards creating a diverse range of content in multiple fields, from news and entertainment to sports and education.

This shift has turned digital content creation into a vibrant and varied playground for content producers, brands, and digital advertising businesses.

The current status, potential, challenges and solutions in the fields of copyright, digital content, and digital advertising were considered within the two main panel discussions at the forum.

Within the framework of the forum, there was also an exhibition space featuring various notable digital products and solutions.

On the occasion, the VDCA officially launched the National Digital Rights Service to connect content producers, advertisers, state management agencies and digital platforms in the protection of digital rights.