To implement four projects on improving the quality of tourism

Ministry of Culture, Sports and Tourism has recently approved the national tourism promotion program 2011.

Under this program, the implementation of the four main projects is focused, namely:  promoting the propagation and promotion activities, especially tourism promotion at national and international scale;  enhancing the introduction about regional and local tourism products; strengthening market research, and building capacity for officials who are working  in tourism promotion.

                                             Tourists visit Ha Long Bay. Photo: PH

In addition, some key contents of tourism industry in the near future are also mentioned in the program, such as: pilot research on designing promotional gifts, preparation of art performances offering tourists visiting Quang Ninh and Ha Noi; and welcoming filming crews and international reporters.

HNM

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