An August 22 seminar in Hanoi has discussed developing a national tourism trademark with the aim of agreeing upon a 2020 industry-wide tourism strategy including vision towards 2030.
Nearly 200 Vietnamese and international representatives involved in tourism management and development contributed ideas to the event.
Vietnam National Administration of Tourism (VNAT) Head Nguyen Van Tuan told the seminar a respected national tourism trademark is key factor to improving its regional competitiveness.
Participants canvassed how best to bolster Vietnamese tourism’s trademark over the 2013–2020 period and highlighted the lessons to be drawn from previous domestic and international experiences in promoting the industry’s attractions, destinations, businesses, and services.
The tourism industry’s 2020 strategy focuses on intensifying advertising campaigns of an appropriately professional standards and encouraging businesses to proactively manage their tourism brands’ reputations.
Source: VOV online
