The essence of Vietnam

When in Rome, do as the Romans do, but for foreigners like Cris, Nguyet Muoi, Tom, and Benjamin Finlay Zieske, Vietnamese culture holds a special charm. They call it 'The Essence of Vietnam”- a feeling that lingers in the heart long after the journey ends.

Sometimes, 'The Essence of Vietnam” is as simple as tasting unique traditional dishes. It’s the way families, in the days leading up to Tet, rush to the markets, prepare gifts, and fuss over every detail to make their homes warm and welcoming. But it’s also something bigger, the spirit of community that weaves people together. It’s neighbors sharing food in times of hardship, friends exchanging small presents during the New Year, or the whole village coming together to sweep the streets and decorate the lanes to greet spring.

No matter where you come from, you will feel this rich, distinctive Vietnamese Flavor in every step you take across Vietnam.