Nowadays, the Industry 4.0 technologies have paved the way to connect people and connnect the world. And it is considered as a very effective way for tourism development.
Many travel agencies have begun to take advantages of the Industry 4.0 technologies to get closer to tourists. In particular, the emergence of social network platforms, such as: Facebook, Twitter, Instagram and Youtube have strong impacts on tourism development of Quang Ninh in particular and Vietnam in general.
The Industry 4.0 technologies have created new ways for tourists to getthe information. Currently, many fanpages or websites and the above-mentioned social networking platforms enable tourists to get all the adequate information and instructions, photos and videos on Ha Long and Quang Ninh tourism just with a few simple steps. Many of them are non-benefit ones which have been launched with the aim of promoting the tourism of Quang Ninh.
The setting up of fanpages on the social networking platforms plays a significant role in promoting and introducing the image of Ha Long and Quang Ninh to not only domestic but also international tourists. Many pages have a large amount of followers and interactions. For instance, the fanpage named “Vivu Ha Long”, has 25,000 likes and followers; “Ha Long Review” with 13,000 followers; and “Co To Travel” with about 11,000 followers, etc. Besides, with their interactive tools on the pages, visitors can share with their friends and relatives the places they have visited as well as giving their comments and evaluation of the quality of tourism services of each attraction, contributing to create strong effects on tourism development.
Thanks to proactively catching up with the new trend of the Industry 4.0 technologies, Quang Ninh tourism sector has taken the right steps in organizing tourism promotion and advertisement on the social networking platforms. Specifically, numerous tourism promotion activities and a big source of tourism information have regularly been updated on the website: halongtourism.com.vn and the fanpage of Quang Ninh Tourism Information. In particular, the promotion of tourism via social networking platforms had brought about positive results of the tourism development, greatly contributing to attracting a large number of tourist arrivals to the province during the National Tourism Year 2018 Ha Long – Quang Ninh.
According to the statistics, in the first seven months of 2019, the number of tourist arrivals to Quang Ninh reached 9.6 million, of which the number of international arrivals was 3.2 million, up 14% over the same period last year. The province earned nearly VND 18,500 billion in tourism revenue, seeing an increase of up 27% compared to the same period of the previous year. A part from robust measures that have been deployed to develop tourism sector, the operation of the fanpages, groups and organizations on the social networking platforms have also contributed significantly to the overall achievement of the province’s tourism.
In can be said that, taking advantages of the application of the Industry 4.0 technologies in advertising tourism attractions in the province is considered as an useful tool to further develop Quang Ninh tourism.
Translated by Hue Linh
