Vietnam’s processed jackfruit to join promotion program in Australia

As many as 200 tons of frozen jackfruit, equivalent to 1,000 tons of raw jackfruit, has been registered by importers, mainly VINREC Australia, to participate in a promotion program in Australia, according to the Vietnam Trade Office in Australia.

Australia is a jackfruit growing country, but Vietnamese jackfruit (frozen and processed) has been listed by the Trade Office as a key product for promoting exports and building brands over the past two years. As a result, in 2021, Vietnam’s jackfruit exports to Australia increased by 20% compared to 2020.

Head of the Vietnam Trade Office in Australia Nguyen Phu Hoa has worked with importers to develop more plans for Vietnamese jackfruit.

This week and until the Lunar New Year, 30 tons of VINRECT-HT branded jackfruit (equivalent to 150 tons of raw jackfruit) is being brought to the market. In addition, about 10 tons of finished products of other enterprises will also enter the market. The remaining jackfruit, according to the promotion plan, will be purchased and processed by businesses in Vietnam.

The Trade Office will continue to implement measures to promote Vietnamese jackfruit, such as: boosting the introduction of jackfruit into the supermarket system, continuously promoting the product on social networks and the Trade Office’s channels, and organizing online exhibitions and events.