On Aug. 15, in Ha Long city, Quang Ninh province opened a training course on brand development and tourism online marketing for 50 officials, whose jobs are related to various areas, namely: information, communication, services, and tourism management and development.
During this 5 day training course, the lectures from RMIT University (Australia) will share their knowledge of brand development and tourism online marketing including: steps to create a marketing strategy; the differences between service marketing and product marketing; pull marketing and push marketing; consumer development;...In addition, the participants will have opportunities to study advanced models and successful cases in brand development and tourism online marketing in Gold Coast and Hamilton island (Australia) and Bali island (Indonesia).
Through these lessons, the participants are expected to be able to propose suitable models to be applied in their organisations and locals aiming at meeting the province's goal of services and tourism sustainable development.
Article by Nguyen Chien
