Building a successful brand for Quang Hanh mineral water

Quang Hanh mineral water of Quang Hanh Trade Union mineral water Ltd. Co. is famous for its high quality and is the favorite brand of customers in provinces and cities nationwide. Currently, the company has implemented strategic solutions to gradually affirm its advantage and position compared to other similar products in the market.

Beverage products of Quang Hanh Trade Union mineral water Ltd.Co.

In 2018, the company’s consumption output reached 14.6 million liters, bringing revenue of 94.7 billion VND, achieving 113% over the same period last year. Besides, the company joined the registration for provincial OCOP products. 2 products of the company met 4-5 star standards. The efforts of the company have contributed to improving its brand name in the current period of highly competitive beverage market.

However, from the beginning of 2019, some products with bottle size and labels similar to Quang Hanh mineral water ones are available in the market, making many consumers confused. As a result, the company’s consumption output in the first 6 months of 2019 is estimated at 81%, revenue estimated at 72% over the same period.

Certificates affirm the product quality of the company

Facing this situation, the company has added the CD logos on the bottle caps and meeting with partners to popularize new product identification, thus protecting its brand name and prestige as well.

Honoring priceless values favored by nature, Quang Hanh Trade Union mineral water Ltd. Co. has effectively exploited precious mineral water sources with the aim of bringing its brand to a new height on par with regional and international beverage brands.

Translated by Thu Giang