Vietnamese Goods Week kicks off in France

Vietnamese Goods Week officially kicked off at the Système U supermarket chain in France on September 25 with the participation of 15 Vietnamese businesses.

The event was co-organized by the Vietnamese Ministry of Industry and Trade, Système U supermarket chain in France, and T&T Food, an importer for distribution systems in France.

At the event, the Vietnamese businesses display agricultural products, food, garments and textiles in order to further promote their brands in France.

Speaking at the opening ceremony, Deputy Minister of Industry and Trade Do Thang Hai highly valued Systeme U’s initiative in hosting the event, which will help to promote Vietnamese products to French consumers.

He expressed his hope that the event will to create opportunities for Vietnamese businesses to directly export their products to France and other countries.

For his part, Benoit Monfort, CEO of Système U Noisiel supermarket, highly appreciated the quality of Vietnamese goods that are the favourites with French consumers. Vietnamese goods have been increasingly popular in Système U's system thanks to its high-quality coupled with reasonable prices, he said.

According to the CEO, the presence of Vietnamese goods at Système U supermarkets helps the chain have a diverse source of goods and creates favorable conditions for customers outside of Paris to enjoy specialties and discover Vietnamese culture.

So far Vietnamese products have hit the shelves of major French supermarkets such as Carrefour, E.Leclerc and Système U, opening up opportunities for Vietnamese goods to gain a firm foothold in the French market in particular and Europe in general.