Singer promotes northwestern tourism through music

Singer Nguyễn Thu Hằng, winner of Sao Mai (Morning Star) national singing contest in 2015, has released a new music project featuring the stunning beauty of the north-western region.

The music video (MV) Chill cùng Tây Bắc (Chill with Northwestern Region) captures the spectacular landscape of terraced fields, mountain peaks in the clouds, immense flower fields and green bamboo forest.

Through the video, Hằng also depicts the cultural beauty of ethnic groups in the Northwest through the Khèn Mông festival (pan pipe of the Mông), the highland market, and the children in colourful costumes.

"So far, I have always loved the northwest music and was always looking for songs with this special melody, so as soon as I heard Chill with Northwestern Region, I was immediately attracted and determined to make the music video,” Hằng said.

The song converges all the things that Hằng loves, such as arousing new emotions through catchy, modern melodies while still retaining the local culture and magnificent natural beauty of the mountainous region.

Chill with Northwestern Region recalled the 27-year-old singer’s image when she was crowned the champion of Sao Mai 2015 singing contest in the category of folk music.

In the MV, Hằng plays a young student from urban area who sets foot in the northwest with the desire to discover the beauty of nature and people here.

Through the female student's journey, the audiences seem to join her in discovering the majestic nature of the northwest, from the undulating mountains, white clouds surrounding the top of the mountain, to the terraced fields and flower fields. Along with that, the MV shows the image of a gentle and friendly northwestern people.

The student has a chance meeting with a guy who is also passionate about discovering, acted by rapper Phúc Bồ. Both dance with the people of the northwest in the lively music.

According to Hằng, although the MV was shot in a short time, the producers have tried to capture the beauty of the northwest region, especially in Mù Cang Chải (the northern province of Yên Bái) in the most natural way.

Through the MV, Hằng also wants to promote northwestern tourism. She said: "I want to share my feelings with the viewers. Once they set foot in the northwest, they will be totally charmed and always want to come back to this place, just like me."

Previously, Hằng had made MVs on the northwest theme such as Nhà Em Ở Lưng Đồi (My House is on the Hillside) and Tiếng sáo chiều (The Afternoon Flute Sounds). In comparison with the previous products, Chill with Northwestern Region has a more youthful, modern style. Image of the singer is carefully concerned about, especially in terms of costumes and makeup.

Hằng, who is also currently the lecturer at the Việt Nam National Academy of Music, revealed that the music video is the beginning of a music project including various products. Through this project, she wants to promote the cultural values, natural beauty and characteristics of each locality where she and her team will work.

Singer Lệ Quyên, a senior that’s close to Hằng cheered for the young singer's new creations: "I encourage Hằng to pursue new things, let's do our best because we are young, there are many more chances to take. I also hope that songs like this can not only be performed in mainstream programmes and television, but also can be sung at any stage to spread the values of folk art to young people."